Common nginx configuration for static websites with generated files (like hugo), custom installation script and large files stored in different folder.

Nginx Configuration

# /etc/nginx/sites-enabled/xxx.example.com
server {
        listen 80;

        server_name xxx.example.com;

        root /var/www/xxx.example.com/html/public; # generated static websites
        index index.html;

        rewrite ^/sh$ https://other.company.com/install.sh permanent; # custom installation scripts
        location / {
                try_files $uri $uri/ =404;
        }

        location /storage {
                root /var/xxx.example.com/html; # large files stored in parent folder.
                try_files $uri $uri/ =404;
        }
}